I have been asked many times for advice from artist friends, or artists I have mentored in the past. When someone came to me recently with the same request, I jumped at the chance to offer some of what I have learned over the years — and decided why not post it on here, in hopes that my advice it may help other artists out there.
The most important advice I have learned so far:
Create for you, not for everyone else.
Being an artist is rough at any age because we creative types crave affirmation and praise – sometimes to the point that when we don’t receive much, we start to doubt our own talent and self-worth. Don’t fall into that trap. You would not be creating art if you did not love it. Maybe you started because it offers stress relief. Maybe you started because it just came naturally. Think of those reasons when you start to get discouraged, then pick up a pencil, or pen, or whatever your tool of choice is, and just keep at it!
If you are unsure about something, learn.
There will always be those who are more skilled or more talented. Don’t be discouraged by them – learn from them! This was a hard lesson for me, but it’s been a good one. Once I let go of my need to be “the best,” I actually began improving tenfold because the insecurity wasn’t holding me back.
Always strive to be better, but recognize the value in your own work. You have a style that is all your own. Embrace and nurture it. Definitely learn new things, but don’t try to be something you aren’t.
Surround yourself with positive people.
If someone tells you that you can’t do something or that you’re no good, ignore them and try harder. Oh, and kick them to the curb. You do not need that kind of negativity (we usually do a much better job at being our own worst critic, anyway).
Figure out your personal brand.
This is important when you start marketing yourself. It’s important to think of you as a business and your artwork as the product it sells. How will people know what accounts are yours, that a site is yours? Not only by your unique art style, but also by how you market yourself. That means your “business” name, logo, color scheme, etc.
Many artists I know use their own name, which is the common thing to do. You can also make it more of a business-style name – for instance, my brand is [email protected]
If you are curious and want to know more, I wrote a blog post on this very piece of advice.
Building a following is a long, slow process.
Trust me on this. It doesn’t mean that your art is no good, it just means that we as a society are over-saturated with – well, everything. Just keep at it. Engage your followers. Post as often as you can (but not too often! I’d say no more than once or twice a day) – and definitely look at the best days/times to post based on the social media platform. There are lots of resources that can help schedule posts in advance and whatnot.
Anyway, I hope that this helps! If you like, I’ve got lots of other resources on my site. And I’m always available if you have any questions, need a critique partner, or just want to chat about art.